Text-to-speech (TTS) itself doesn't directly improve SEO (Search Engine Optimization) rankings. However, there are ways in which incorporating TTS into a blog post can indirectly contribute to SEO efforts.
By offering an audio version of your content, you make it more accessible to users with visual impairments or those who prefer consuming content through listening. Improving the overall user experience can lead to longer time spent on your site, lower bounce rates, and increased engagement—all of which can positively impact SEO.
If users are spending more time on your site listening to the audio content, it can positively impact your site's dwell time. Google and other search engines may interpret longer dwell times as a signal that your content is valuable and relevant to users.
Making your content accessible to a wider audience, including those with disabilities, demonstrates a commitment to inclusivity. Search engines may reward sites that prioritize accessibility.
Search engines often appreciate a mix of multimedia content. Adding TTS to your blog posts provides a different format for users to engage with, which can be beneficial for SEO.
While these factors can indirectly contribute to SEO, it's important to note that the primary focus should always be on creating high-quality, relevant, and valuable content. If users find your content helpful, shareable, and engaging, it's likely to perform well in search engine rankings.
Keep in mind that search engine algorithms are complex and constantly evolving, so SEO success involves a combination of factors beyond just one feature like text-to-speech.